Although there are several manufacturers of digital mini-camcorders including; Sony, Canon, Veho, Coby, Kodak, etc., and they’ve have been on the market for a few years now, there seems to a renewed interest in them…especially with a brand called, “Flip Video.” And lucky me…this past Christmas my wife and kids gave me one and it’s quite a cool little gadget.
For those unfamiliar with a Flip Video, it’s about the size of a small digital camera, feels lighter in weight, and has up to 120 minutes of recording time. There are two different sizes, i.e., the Ultra and an even smaller pocket-sized version called the Mino. For an additional cost, both 
versions offer high definition models and the Mino has a less expensive model with 60 minutes of recording. I have the regular Ultra and the lens is great and the picture is very crisp. All of the Flip Videos are easy to operate and the controls are basic, i.e., on/off, record, play, zoom-in/zoom-out…that’s it. They are powered by either two standard AA batteries, or built in rechargeable batteries. They all have a flip out USB arm, which makes connecting to your computer very easy.
Also included are cables to connect to your TV, and built-in software called, FlipShare, which enables you to edit videos, add music, put multiple clips together, capture still shots and upload videos to FaceBook, MySpace, YouTube and other video sharing sites. You can also share and email videos with family or colleagues. For more information on models and specs, go to www.theflip.com. Oh, and by the way, although this blog may sound like it, for the record I swear I’m not a Flip Video sales rep. I just happen to think they’re really sharp.
So, how can we use a Flip Video at an event? I think there are several purposes. First off, they’re pretty inexpensive, so for larger meetings or trade shows, event producers may want to consider purchasing three or four Flip Videos and having staff members “cruise” the event and interview both attendees and exhibitors with some prepared questions and gather testimonials. I could even see giving some number of these to select exhibitors to use during a trade show, and then collect them after the event. Kind of like the bride and groom leaving disposal cameras on the tables at a wedding reception, and collecting them afterwards to gather some great candid pictures of the friends and family.
With the exception of some shy individuals, most people are happy to chat and share their thoughts. These comments can then be edited into a promotional clip about your event, and put on your web site, or sent out as a link to a YouTube video in a promotional email to prospective attendees and exhibitors of your next event.
If you don’t mind forgoing the snappy bells and whistles, then Flip Video beats the heck out of hiring an expensive video production company. And quite frankly, I think many viewers (especially the younger crowd) like the more realistic, YouTubeish look. And to my audio visual friends, please don’t take this post the wrong way. There certainly is a place for professionally produced video at events. I’m just trying to present another option for those who may not have the budget for professional video production.
Flip Video can also be used by event producers to document signage and other on-site management activities. For example, because the Flip Video can be attached to a tripod, staff, board or committee meetings could be recorded and emailed to participants. For those association staff folks out there, perhaps this could replace taking and typing meeting minutes? But, you’ll want to double check with your attorney on that. Also, Flip Videos could be an inexpensive way to produce training videos in the workplace.
Following is a Flip Video compilation I put together on FlipShare and uploaded to YouTube featuring IAEE’s recent Wiffleball Tournament at McCormick Place. It was a fund raising event for the chapter’s charity, The Gift of Carl Foundation. I added John Fogerty’s song, Centerfield, from my iTunes library to be played softly in the background.
As you can see, the Flip Video is a pretty nifty little device. I would encourage you to pick one up and have some fun with it. I think you will find that there are lots of opportunities to capture information and experiences at your events, and in your home and family life too. Take care and I welcome your thoughts, comments and ideas.
Jack… Great blog and great information! FYI here is a good article on how using video on your website can increase interest and traffic… http://www.ehow.com/how_5540694_increase-traffic-using-video-marketing.html
Thanks Brian. I’m having fun learning how to use mine and plan to bring it to the Chicago Golf show this Friday.
I would second your thoughts Jack. We gave Flip Mino’s to a handful of attendees at our last show and asked them to record their experience. It gave us some great video of the various aspects of the show, from a very personal perspective. It also helped reinforce the breadth of our audience (we even had a woman from Nigeria shooting her experience).
Thanks Chris. I’ll bet there were some interesting clips which hopefully you used for promo. Just seems so much more personal and candid when you put the filming in the hands of “real” people. As well, the international attendee perspective is a great example. Thanks again for commenting.
Great blog, Jack. I’m a great fan of the Flip, which I think will soon become the digital equivalent of a notebook and pen – a great, empowering resource which will enable pretty much everybody to record events, messages and points of view.
However, not everyone with a notebook and pen is an equally good writer, and there are some occasions when you need professional help – with the message, the filming and your own delivery. As a video producer and former BBC reporter, I like to believe I add some value!
Here’s an example I’m proud of – an upbeat, motivational video, with high production values, a clear script and great performances, about what could have been the world’s most boring topic – the internal reorganisation of an English county authority (local government unit):
http://vimeo.com/9697423 (password ‘ncc1′)
Let me know what you think!
Hi Tony. Thanks for commenting and I love your work. I watched the video you suggested and also, “The Strong Arm of the Law.” Both very nicely done… and great examples of where professional video production adds value to a client and/or cause.